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Seriously, as a dorky, awkward, uncoordinated kid (not much has changed) - I loved nerf balls. Not only could you kind of play sports without getting hurt or breaking something. Plus they just had that awesome squishy texture and that special 'nerf' smell.
Nerf used to be one of the ultimate kid-friendly companies...and now it is basically a weapon company (squishy weapons but still). It seems like a whole lost innocence thing to me - similar when Williams/Bally decided to stop making pinball machines so that they could focus on slot machines.
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Even the logo seemed more innocent. It just looks soft and squishy like nerf balls...now I guess it does bring to mind the nerf darts...but I don't care for it.
Nerf, I miss it when you really had balls...now you kind of seem like you are a middle-aged guy going through a crisis, bigger and better guns will make you manly and no longer the laughing stock at the playground.
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