I usually think that Olympic commercials are pretty lame, Winter Olympics especially since it isn't as high profile. I mean half the time it is just a normal commercial with "Proud sponsor of the xxxx Olympiad" tacked on the end...so lame. Then the commercials that they try to make more relevant usually shows someone practicing hard at their sport...over coming that adversity, trying their best (rarely showing their faces as they usually don't use the actual Olympic athletes) and then saying some like "We are proud to support our Olympic athletes." Just the most boring and generic commercials that you can think of.
However, I loved this commercial by Procter and Gamble about being a proud sponsor of moms. Very cute and touching...it was a commercial that I actually wanted to see again, I even rewound on my DVR to watch it a second time when it premiered during the opening ceremonies. Well played P&G, well played indeed.
And I don't even have kids!